In today’s hyper-competitive business world you need to get the most out of every advertising dollar. That is why your business needs a strong and established presence on the internet!
Newspaper advertising is becoming less and less effective as world wide newspaper circulation continues to decline every year. A recent World Press Trends report showed newspaper circulation down by 8% worldwide in 2009. 2010 showed A drop of another 2%. In North America circulation dropped by 11%, Western Europe’s was down by 2.5% and in Central and Eastern Europe newspaper circulation went down by a whopping 12% last year. The advent of the ipod has resulted in time spent listening to the radio going down by 23% which means the effectiveness of your radio advertising dollar is shrinking by the day.
With the proliferation of cellphones in modern life overpriced ads in phone directories are, to put it bluntly, a waste of your money. Just look around you, you’ll see cellphones in most everyone’s hands and when those consumers are looking for something they aren’t letting their fingers do the walking through the yellow pages or other antiquated phone book ad directories. Their fingers are walking in the virtual world of the internet.